medcontent is an advertising agency that helps businesses with content. I create online marketing that delivers results and actually creates value.

Fast, professional, and cost-effective.

FREELANCE – JÖRGEN LANNERSTEDT
FILM
SEHLHALL
DESIGN
NOVAPRO
Naming development and graphic identity for Pronova. A company specializing in environmentally friendly animal feed production.
WEB
PREOMICS
Produced for the German biotech company PreOmics with a webshop for the American market.
SEE RESULT
FILM
BOLIDEN
Film production and script for a safe workplace, focusing on avoiding the mindset of "I was just going to."
SEE RESULT
FILM
SEHLHALL
Neighbours appeal against the construction of group homes. The film's purpose is to explain why these homes are needed.
SEE RESULT
WEB
SEHLHALL
Website for the real estate developer Sehlhall, with an associated CMS that allows them to manage the site themselves.
SEE RESULT
DESIGN
C CLUB TRAVEL
Naming and graphic identity for C Club Cruises, a cruise travel agency.
FILM
BOLIDEN
Film production and scriptwriting for Boliden's expansion of zinc production in Odda.
SEE RESULT
DESIGN
CELLUXTREME
Graphic identity for CelluXtreme, a company that works with biobased fiber.
DESIGN
SEHLHALL
Graphic identity for Sehlhall, a company that works with social infrastructure and real estate.
FILM
MIRIS SOLUTIONS
Short animated film describing how to measure and adjust the content of breast milk.
SEE RESULT
WEB
CELLFION
Website for Cellfion, with content created by Grund and Layout and further developed by the company.
SEE RESULT
DESIGN
VISION RANGES
Identity for Vision Ranges, a company that works with shooting practice equipment.
DESIGN
PREOMICS
UX and GUI for PreOmics medical instrument BeatBox that shortens the time of measurement processes.
DESIGN
ACTIVE MOUNTAIN
Graphic identity and website for investment company Active Mountain.
FILM
SEHLHALL
Film production and scriptwriting for Sehlhall's expertise in property management.
SEE RESULT
DESIGN
SBB
Graphic identity and website for the urban planner Stadsbyggnadsbolaget.
FILM
BOLIDEN
Film production and scriptwriting for Boliden's employer branding.
SEE RESULT
WEB
CELLUXTREME
CelluXtreme website, with content created by Grund and Layout, which the company further developed.
DESIGN
MAWI DEVELOPMENT
Graphic identity and website for the management consultant MAWI development.
DESIGN
SCANDINAVIAN SECRETS
Brand development and graphic identity for the beauty brand Scandinavian Secrets.
WEB
OLIVIA REUTERSWÄRD
Website for the artist Olivia Reuterswärd.
SEE RESULT
FILM
RO PROPERTIES
Film production and script for the RO Properties housing project in Nynäshamn.
SEE RESULT
FILM
BOLIDEN
Campaign film for working at Boliden. The film is created for Instagram.
SEE RESULT
DESIGN
ESKILSTUNA DYNAMICS
Identity for Eskilstuna Dynamics, a company that works with advanced application development.
WEB
BOLIDEN
Campaign page for job vacancies at Boliden Odda. The customer can manage job vacancies through a CMS.
SEE RESULT
FILM
HIAB
Script and editing for HIAB's VR-controlled cranes. The video had over 800,000 views during the campaign.
SEE RESULT
DESIGN
BOLIDEN
Strategy document for Boliden's management in four different languages.
DESIGN
PREOMICS
3D packshots for web and print of PreOmics consumables for analysis instruments.
FILM
VANDRA RUGS
Film production showcasing the design process behind Vandra Rugs' exclusive carpets.
SEE RESULT
Wow-factor
My 11 000 hours
1989
Then, drawing tablet and 10 kg computer
It took three minutes to start up the machine, but the excitement of being able to create digital images at a time when most people were still using rub-down transfers was fantastic! Legendary workstations like Dalim, Topaz, and Beacon II set a new standard for advanced shape and moving images, and gave me enormous creative freedom.
2023
Now, infinite possibilities
Sky is the limit! But what is unique and not created from a ready-made template or an AI? Today, there is no shortage of creative digital tools for design, film, and animations, but brands should not be pushed into a form that does not speak to their target audience. Creativity and imagination make the difference between something that is standard and something that is unique and delivers results.
Niels Bohr, Danish nuclear physicist
An expert is a person who has made all the mistakes that can be made in a very narrow field.
Experience and feedback over decades have honed a production method to solve my clients' challenges without consuming large budgets. My focus is on developing creative digital communication for both established and startup B2B companies. In between my assignments, I spend a lot of time mastering new ways to both create and measure the impact of my productions.

This is my passion in my work!
The result.
"Jorgen helped us shape the next evolution of our digital outreach and market our proteomics products through a new website. The cooperation & dialogue throughout the project was efficient and creative, we are thrilled with the result!"
"Early on, we decided that our website would be more than just a shop window. For us, the web is the communicative hub that solidifies our leading position in social infrastructure. In addition to standard information, there are also analyses, reports, articles, films, etc. Medcontent has been a crucial partner in realizing our vision, as well as in maintaining and further developing the platform's various sections. We are very satisfied with the collaboration.
"This is truly a great company, with a lot of fun and professional work. Incredibly educational, and you have been so comfortable and at the same time super professional with us. And pleasant conversations. Now we are looking forward to the next meeting, and to seeing the movies continue."
"I have had a long collaboration with Medcontent in various roles and assignments. Jörgen has consistently delivered productions that I have been very satisfied with. The experience that Medcontent possesses means that the lead times from brief to delivery are very short and cost-effective at the same time. I am truly impressed with their work and look forward to continued collaboration in the future."
”Jörgen has an impressive ability to create creative solutions. He works within my budget and does not experiment with more expensive options unless necessary. He is always transparent when it comes to costs and always gives me a clear idea of what I can expect from the work.”
"Jörgen has created a series of interview videos for us. Miris now has a professional collection of interviews that we can proudly showcase to our customers and partners. We really appreciate Jörgen's ability to listen to our needs and understand our requests. He is always open to feedback and makes changes quickly and efficiently."